Technology

SEO

Accessibility

  • Architecture
  • Navigation
  • Performance

Indexability

  • Server uptime / Server response time
  • Index Sanity Checks / Search Engine Penalties
  • Page Searches / Brand Searches
  • Page Rank / Backlinks / Internal linking / Sitemaps

On-Page Ranking Factors

  • User Experience / Site Usability
  • Content / Titles / Keyword usage / Meta Tags
  • Structure / Internal linking / URLs / Outlinks
  • HTML Code / Media

Off-Page Ranking Factors

  • Authority / Backlink profile
  • Social Engagement / Popularity / Reviews

Competitive Analysis

  • Keywords
  • Overall Page Quality
  • Backlink profile